The remaining allocation will be filled by 12,000 general admission sales – allocated via a lottery – with the other 23,000 reserved for UEFA, national associations, commercial partners and broadcasters, as well as hospitality seating.
The application window for general admission tickets closed on April 28, almost a week before Liverpool and Madrid had played their deciding semi-final second legs.
With just over half of the stadium set to be filled by club-sold tickets, Klopp questioned where the remaining tickets were going.
“Is it right that we only get 20,000, they get 20,000, and there’s 75,000 in? That makes 35,000 left over. Where are these tickets?” said Klopp, speaking to reporters on Friday.
“It’s about money, that’s how it is. UEFA is not the saints of football, they never were. What they have is a fantastic product with the Champions League … and if you would have asked me, we never have to change that .
“But obviously now they lost here a little bit of money and there a little money and the easy way to get it back is increase the ticket prices. That’s how life is.”
Liverpool confirmed Thursday that the club had received an allocation of 19,618 tickets for the final, with 382 seats set aside for associates of players, club staff and VIPs, as per UEFA guidelines.
Prices start at £ 50.32, 23.3% of the club’s allocation, rising to a high of £ 578.63. The largest share of allocated tickets are priced at £ 125.79, making up 55.7% of tickets available to Liverpool fans.
There will be no reduction in ticket prices for children (under 16’s), juniors (17-21), or those over the age of 65.
‘UEFA are not poor, but you seem to want more’
In an open letter to UEFA on Friday, Liverpool supporters union Spirit of Shankly said fans were “tired of being ripped off,” criticizing the allocation of tickets for “loyal supporters.”
“In standing up to the failed Super League, UEFA President Aleksander fereferin said:” I can not understand how you can see your fans protesting and you do not care. You are full of money anyway, you’re not poor, but you want more and more and more. “
“Well Mr Čeferin, Liverpool fans are protesting and you do not seem to care. UEFA are not poor, but you seem to want more. And more.
“Football supporters are tired of being ripped off. Tired of watching their team reach a final, but unable to find a ticket to attend. And tired of exorbitant prices.
“It’s time UEFA recognized the power of fans and the importance of fans above sponsorships,” the statement concluded.
‘Opportunity makes bad guys’
Whilst Klopp said he “100,000%” understood the Spirit of Shankly’s position, he reiterated that he could not see the situation changing soon.
Recounting a story of friends who had booked Paris hotels in April, only to have been informed recently by the hotels that they would be refunded as prices had since trebled, the German said that it was “the world we are living in.”
“We can not say these are the bad guys – opportunity makes bad guys,” Klopp said. “In this case, UEFA has one of the biggest games ever and they will not gift the tickets like this.
“I understand 100,000% where Spirit of Shankly is coming from. It’s absolutely not right but it happens everywhere.
“You only get 50% of the tickets and the rest goes to people who pay probably thousands and thousands … that’s how all the money is made.
“Do I like it? No. Will I change it? I can not see it.”